- the consultancy brand from 鈥� has made three new appointments to its senior strategic team.
Counter specialises in assembling and landing UK-based teams of technologists into clients, building dedicated teams that align technically and culturally with clients鈥� long-term goals. Counter is a challenger brand to the current tech consultancy, offshore and hire, train and deploy sectors by offering a different approach that is underpinned by an efficient and scalable business model based on 100% utilisation rates for its consultants.
The first new starter is Harriet Howell-Black who has joined as engagement lead. Harriet has previously worked at AND Digital where she was a managing consultant. She has also worked at Sopra Steria, and she was a management consultant at KPMG for three and a half years. Throughout her career, Harriet has focused on tech consulting and digital transformation across both the public and private sectors.
Utilising her dual passions for operational excellence and driving velocity through pairing technical changes with cultural changes, Harriet鈥檚 new role will see her interact with existing Counter stakeholders to maximise value delivery and further develop its own internal value proposition build-out through the identification of new metrics which are aligned to the values of the business.
Commenting on her appointment, Harriet said: 鈥淭his is an incredibly exciting time to be joining Counter. As well as building on our existing client relationships - and introducing metrics to better track performance through engagements - I will be cultivating processes and ways of working that are scalable. This, I believe, will be key to underpinning our incredible brand offering whilst we develop and evolve over the coming years.鈥�
Joining as client growth lead is Andrew Saich. For the past 10 years, Andrew has worked in tech across various industries helping business leaders with flexible resourcing solutions. His experience encompasses onshore, nearshore, and offshore expertise for companies including Rethink Group, BrightBox and Programme Partners. Andrew has a reputation for building connections across leadership teams, and for providing customers that have demanding change agendas with the capability of delivering tech-enabled transformation.
At Counter, Andrew鈥檚 primary role will be to bridge the gap between each client鈥檚 specific business objectives and the very best technical solutions. He will be helping organisations to adapt, innovate, and succeed in fast-changing environments.听He will also be building strong partnerships, refining go-to-market strategies, and ensuring Counter delivers commercial impact for its partners and clients.
Andrew said: 鈥淚 am very excited to be joining Counter at such an exciting time in its trajectory. It鈥檚 a business built on transparency, collaboration, and a genuine commitment to delivering value and that really appealed. Also, Counter鈥檚 proposition is genuinely unique in the tech space.
Andrew added: 鈥淗aving spent years in resourcing, I have never seen a model that offers customers this level of flexibility, control, and cost-effectiveness. It鈥檚 a solution that not only meets the evolving demands of businesses, but also tackles a wider social issue around employment by helping companies access the right talent whilst creating meaningful opportunities for individuals.鈥�
The final new starter is Matt Ward who is Counter鈥檚 new growth adviser. Matt has over 30 years鈥� experience in innovation across multiple sectors and geographies. He has worked with global corporates as well as small agencies and start-ups, including Virtual Sport Group, Market Gravity, XCD Partners, Deloitte, NatWest Group and Aegon.
Matt also established the XDesign office (now CreateFuture) in Leeds which is a firm of leading digital transformation consultants. His remit at Counter will be to drive the company鈥檚 presence and client base across Yorkshire and the North East regions.
Amul Batra 鈥� MD of Counter 鈥� said: 鈥�2025 is set to be big year for the business and the arrivals of Harriet, Andrew and Matt come at just the right time. They each bring with them a raft of experience and talent and I am confident they help take us to the next level as we continue our mission of being the very best tech problem solvers.鈥�
Counter鈥檚 consultants have either completed Northcoders鈥� training and are proficient in modern cloud and software solutions, including AI/ML development, data and cloud engineering or are part of the Tech Returners network. The consultancy鈥檚 robust model ensures that at the end of each engagement, clients have the option to onboard the consultants as full-time employees (鈥楩TEs鈥�), at no additional cost, reinforcing skill retention and continuity.
Pictured: Andrew Saich, Amul Batra, Harriet Howell-Black and Matt Ward
听